Case Study: Retaining Talent in Retail Business

This immersive business simulation immerses your students in a commercial enterprise facing a wave of departures. They must develop a comprehensive retention strategy to preserve talent and maintain performance.

At a glance

Sector

commerce

Audience

Executive Education

Format

Interactive simulation

Technology

AI-powered NPCs

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The Context

This commercial SME with 33 employees generates revenue of over 5 million euros. Led by an experienced manager who worked her way up internally, the company relies on a dynamic sales team headed by a highly engaged sales manager.

Despite strong financial results, the company faces growing HR tensions. Competitive pressure in the job market and evolving employee expectations create new management challenges. Leadership must quickly adapt their practices to preserve their human capital.

The Problem

A series of simultaneous departures threatens the company's equilibrium. Key employees are questioning their commitment, revealing gaps in the retention policy. This critical situation exposes the company to major operational and financial risks.

The turnover reveals underlying issues: insufficient recognition, salary gaps with the market, lack of career development opportunities. These warning signs require a structured and rapid response to avoid a domino effect across all teams.

The Stakes

Preserving critical skills is the main challenge. Each departure represents a loss of expertise, client relationships, and training investment. Replacement costs can reach 150% of annual salary, with no guarantee of finding the same level of expertise.

Beyond financial aspects, team cohesion and company culture are at stake. Remaining employees are carefully observing management's reactions. This period tests the company's ability to evolve and meet modern management expectations.

Skills Developed

1

HR Diagnosis

analyze turnover causes and identify risk factors

2

Talent Management

design recognition and motivation strategies

3

Project Management

organize knowledge transfer and operational continuity

4

Company Culture

develop an attractive and unifying vision for retention

Learning Progression

1

Round 1

Analyze the causes of the surprise resignation and establish a retention diagnosis

2

Round 2

Respond to the salary increase request and design a comprehensive recognition plan

3

Round 3

Manage the key member's departure and organize knowledge transfer

4

Round 4

Develop a long-term strategy for company culture and talent retention

Target Audience

This business simulation is designed for students in management, human resources, or business studies. It is particularly suitable for executive education and programs preparing for leadership responsibilities in SMEs.

The intermediate difficulty level allows exploration of advanced HR concepts while remaining accessible. Students develop a strategic vision of talent management in a realistic business context.

Key Takeaways

Retention requires a comprehensive approach combining recognition, development, and company culture

The cost of turnover far exceeds investments in retention policies

HR crisis management reveals the importance of anticipation and continuous social dialogue

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